to beter take into account the differential impact of fixed and variable costs, marketing managers canuse ____ pricing

Answers

Answer 1

Answer:

target return pricing

Explanation:

Target return pricing is a pricing method that uses a very simple formula:

target price = [unit cost + (desired return x capital)] /unit sales

The price is based on the ROI that the company expects from a certain product (or project).

Even though this is a fairly simple method for pricing a good or service, it can also have serious negative consequences:

it doesn't take in account consumers' tastes or preferenceswhat happens if the expected ROI is too high, that could kill a project that could have been successful otherwisethe time frames are not always exact, e.g. you believed that a project would last 5 years, but due to a technological breakthrough it only lasts 4

In order to successfully apply this type of pricing strategy, a company must be able to achieve or exceed their sales goals.


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