Advertising is an expenditure that ultimately must be justified in terms of its effect on sales and profits, yet most evaluations of advertising are in terms of the effects on consumer attitudes. How do you account for this apparent mismatch

Answers

Answer 1

Answer: Emphasis must be made on sales and profits, with the central position being how the customer perceive this goods

Explanation:

Advertisement should be aimed at improving sales and expanding the market for goods. Advertisement is not just to bring customers but also inform them on updates about products. Although customers attitude are needed, this helps the manufacturer or producer to know feedback on what the market is saying, as this cannot be ignored. Emphasis must be made on sales and profits, with the central position being how the customer perceive this goods.

The apparent mismatch is producers looking solely to what the customers are saying rather than considering profit, market expansion, sales, all surrounded by the customer as the focus


Related Questions

The market price of an $1,000,000, ten-year, 12% (pays interest semiannually) bond issue sold to yield an effective rate of 10% is:______

a. $1,124,623.
b. $1,872,360.
c. $1,122,890.
d. $1,133,270.

Answers

Answer:

Bond price= 1,124,622

Explanation:

Giving the following information:

Face value= $1,000,000

Number of periods= 10*2= 20

Cupon rate= 0.12/2= 0.06

YTM= 0.1/2= 0.05

To calculate the bond price, we need to use the following formula:

Bond Price​= cupon*{[1 - (1+i)^-n] / i} + [face value/(1+i)^n]

Bond Price​= 60,000*{[1 - (1.05^-20)] / 0.05} + [1,000,000 / 1.05^20]

Bond Price​= 747,732.62 + 376,889.48

Bond price= 1,124,622

A part of a business's message that distinguishes it from all its competitors
is referred to as what?
A. Cultural sensitivity
B. Unique selling proposition
C. Superiority clause
D. Isolation technique

Answers

Answer:

Unique selling proposition.

Answer:b

Explanation:

What would the cost of goods sold be if the cost of goods available for sale totaled $650 and the ending inventory total? $86.​
564.00
546.00
5.46
50.64

Answers

Answer:

4

Explanation:

i need points for my test

What were true about all the states of natures in Decision making under ignorance (hint: how likely was any one of them to happen

Answers

Answer: They would be treated equally

Explanation:

States of natures in decision making under ignorance would be treated equally, and as such they would be treated equally.

what has 4 eyes but can't see
the right answer gets brainlist

Answers

Answer:

Biscuiiiits

Explanation:

They have four eyes but can't see, I'm so smart ;)

Q5. You are launching the Pakistani street food cafe. Identify the marketing mix (four p’s) -

Answers

Answer and Explanation:

According to the given scneario, the identification of the marketing mix i.e. four p's are product, price, place and the promotion

1. Product: The product is food cafe. The main thing about the food is the taste, how it looks. The product should be attractive, full of taste.

2. Price: The price of the food for each type of product should be reasonable so that everyone could afford it. Also the price is depend upon the competitor price

3. Place: The place should be very attractful so that many customers could be come. It could be in river side or lake view. Also if the cafe provides the home delivery without any charges this things would attract most of the customers

4. Promotion: The promotion of the food cafe could be done in social sites, radios, newspaper so that the public at large could know about it

Julie wants to buy a car and is deciding how she should invest her money. To best meet her needs, she should

Answers

Answer: invest in US savings bonds because of its short term.

Explanation: Investing in savings bonds will help Julie get more money so she can buy her car but at the same time have more money. Julie can get her money out in no time if she needs it and she'll have bigger profits.

Answer:

Its B

Explanation:

2022 edge

Helen Martin is interested in buying a five-year zero coupon bond with a face value of $1,000. She understands that the market interest rate for similar investments is 8.5 percent. Assume annual coupon payments. What is the current value of this bond

Answers

Answer:

the current value of the bond is $665.05

Explanation:

The computation of the current value of the bond is shown below:

Current Value = Face value ÷ ( 1 + rate of interest)^time period

= $1,000 ÷ (1 + 0.085)^5

= $1,000 ÷ (1.085)^5

= $1,000 ÷ 1.503657

= $665.045423

= $665.05

hence, the current value of the bond is $665.05

We simply applied the above formula so that the correct value could come

And, the same is to be considered

On December 31, 2017, Extreme Fitness has adjusted balances of $800,000 in Accounts Receivable and $55,000 in Allowance for Doubtful Accounts. On January 2, 2018, the company learns that certain customer accounts are not collectible, so management authorizes a write-off of these accounts totaling $10,000. What amount would the company report as its net accounts receivable on December 31, 2017

Answers

Answer:

Accounts receivable is $745,000

Explanation:

The company would report as net receivable, the total amount on accounts receivable minus total amount on the Allowance for uncollectible Accounts, which implies that the balance represent the amount of credit that will not be possible to collect again hence, the value represent balance on net accounts receivable.

Accounts receivable = Adjusted balance in accounts receivable - Allowance for doubtful accounts

= $800,000 - $55,000

= $745,000

Dawson Electronic Services had revenues of $106,000 and expenses of $63,000 for the year. Its assets at the beginning of the year were $413,000. At the end of the year assets were worth $463,000. Calculate its return on assets.

Answers

Answer:Return On Assets=9.8%

Explanation:

Return On Assets =Net income/Average total assets

But

Net income=Revenues-Expenses

=$106,000 - $63,000

= $43,000

And Average total assets  is given as  (Beginning assets +Ending assets)/2

= ($413,000+$463000)/2=$876,000 /2

=$438,000

Therefore Return On Assets =Net income/Average total assets

= $43,000 / $438,000

=0.098 x 100

=9.8%

How long do you believe it would take you to be ready for a leadership position? :

Answers

Answer:

1 day

Explanation:

Sheila and her team were able to successfully implement an IS in a hospitality organization. Match the success factors to their meanings.

increased visibility

increased efficiency

better quality

reduced cycle time

reduced process time in different areas



real-time status or availability of any process or product



faster execution of each process



high quality standards of products and processes

Answers

Answer:

Increased visibility- real-time status or availability of any process or product

increased efficiency - reduced process time in different areas

better quality- high-quality standards of products and processes

reduced cycle time-faster execution of each process

did get it right?

Amy is considering investing in a project that is expected to return $75,000 five years from now. How much is she willing to pay for this investment if she wants a 10% return

Answers

Answer:

$46,569.10  

Explanation:

The worth of the project today is the present value of the return expected in 5  years using the interest rate of return of 10% as the discount rate as computed below:

PV=FV/(1+r)^n

PV=today's worth of the project which is unknown

FV=future amount expected=$75,000

r=interest rate=10%

n=the time before the return is received=5 years

PV=$75,000/(1+10%)^5

PV=$75,000/(1.1)^5

PV=$75,000/1.61051

PV=$46,569.10  

The book value per share of stock is the amount of money an investor would have to pay to purchase a share of stock in an open market. This statement is

Answers

Answer:

False

Explanation:

The book value per share of stock can be defined as a measure of the total amount of value associated with a net asset that an investor is entitled to when he or she buys a share of stock.

The book value per share of stock is a ratio of the equity gotten by an investor to the amount of outstanding shares.

Hence, the book value per share of stock is not the amount of money an investor would have to pay to purchase a share of stock in an open market. This statement is completely false.

20 Point

Which portion of the passage indicates that Neil’s prototype product requires many more changes?

1.(Neil created a robot that works on certain commands.) 2(However, the robot freezes and dismantles itself on hearing commands it does not recognize.) 3(While the robot recognizes most commands,) 4(it sometimes confuses similar-sounding commands.) 5(Neil spent five years creating this robot and invested all his savings in it.)

Answers

Answer:

Number 2 or Number 4.

Explanation:

On number 2, the robot freezes when it doesn't recognize the command. Obvious problem. On number 4, the robot confuses similar sounding commands. Also an obvious problem.

Answer:

2

Explanation:

Your goal is to earn an annual salary of $100,000 three years from now. You expect to increase your salary by 6.5 percent annually. How much do you need to earn this year if you are going to reach your goal?

a. $72,988.08
b. $82,784.91
c. $87,878.88
d. $84,363.13

Answers

Answer:

$87,878.88

Explanation:

Calculation How much do you need to earn this year

Using this formula

PV = FV/ (1 + r )^n

Where,

FV =Future Value=$100,000

PV = Present Value

r = rate of interest=6.5%

n= no of period=3 years

Let plug in the formula

PV = $100,000 / ((1 + 6.5%)^3)

PV = $82,784.91

Therefore the amount you need to earn this year will be $82,784.91

Dividends are best defined as:

a. cash or stock payments to shareholders.
b. cash or stock payments to either bondholders or shareholders.
c. distributions of stock to current shareholders.
d. cash payments to shareholders.
e. cash payments to either bondholders or shareholders.

Answers

Answer: a. cash or stock payments to shareholders

Explanation:

A dividend is a cash or stick payment that is given to the shareholders of a company. This reward given to the shareholders can be in the form of cash or other form.

The dividend given to the shareholders is gotten out of the profit that the company makes.

Therefore, the correct option is A.

A__________is a customer benefit package (CBP) feature that departs from the standard CBP and is normally location specific or firm specific.

a. bottleneck
b. peripheral product
c. core product
d. variant

Answers

Answer:

d. variant

Explanation:

A variant signifies a set of attributes that is specific to the firm or location in which the firm operates.

For example, a restaurant chain operating for years that decide to entertain its guest with a live band in its new has just added a new variant to its customer benefit package.

A perfectly competitive firm should shut down immediately in order to incur only fixed costs whenever the price is

Answers

Answer:

This question is incomplete, the options are the following:

a) Higher than the average total cost.

b) Higher than the average variable cost.

c) Lower than the break-profit point.

d) Lower than the average variable cost.

And the correct answer is the option D: Lower than the average variable cost.

Explanation:

To begin with, a perfect competitive firms works in a market that has an homogeneous product as well as a lot of sellers and consumers so therefore that they are all price takers given the forces of the market and their interactions. Moreover, in the proper graphic of the perfect competition market the different cost curves and the incomes curves will show how the market behaves according to the quantities and the prices given for those quantities. So the firm will always have to shut down the production when in the graphic the price is lower than the average variable cost given the fact that from that point down the firm will not be able for cover the fixed costs.  

What is meant by activity analysis? Give 3 criteria for determining whether an activity adds value.

Answers

Answer:

The definition is summarized below and according to the case provided.

Explanation:

The method of trying to break down another operation into comprehensive steps as well as analyzing every other component independently of someone is activity analysis.

The three criteria for deciding not just whether value addition would be an activity or behavior:

The phase must move the product towards the conclusion. The phase without complete redesign should be performed correctly the first time. The clients are concerned and will compensate for the move to be taken.

Which of the following assumptions would cause the constant growth stock valuation model to be invalid? The growth rate is zero. The growth rate is negative. The required rate of return is greater than the growth rate. The required rate of return is more than 50%. None of the above assumptions would invalidate the model. -Select-

Answers

Answer:

e. None of the above assumptions would invalidate the model

Explanation:

Incomplete question "The constant growth model is given below: P0 = [D0(1 + g)]/[(rs - g)]"

According to dividend discount model,  

P0 = D1/(R-G)

D1 - Dividend at t =1

R - Required rate

G - Growth rate

This would be invalid if R < G. In other words, Dividend growth model will be invalid in only one situation, that is, when growth rate is more than require return. In this situation growth model cannot be used.

Globalization forces small businesses to compete worldwide. The result of globalization is that operation manager (OM) or owner must do which of the following to stay competitive:

Answers

Answer:

- Making sure the cost of their asset management is as low as possible

- Maximize their product delivery

- Making sure that their price of operation is efficient

- making sure price of their product is competitive

Explanation:

Due to globalization, businesses are forced to compete on foreign markets that they might not be familiar with. In such situations, lowering cost of production while maintaining the quality of their products is the best thing that they can do to maintain a healthy profit margin. This can be done by lowering the cost that they need to make maintenance of their assets and minimizing the cost they need to acquire materials.

On top of lowering cost of production, they also need to provide better services and reasonable price range for the costumers. They need to put a good customer service call along with on time delivery to keep customers happy.

Marigold Corp. reported sales of $2200000 last year (80000 units at $20 each), when the break-even point was 44000 units. Marigold’s margin of safety ratio is:_______

Answers

Answer:

the margin of safety ratio is 45%

Explanation:

The computation of the margin of safety ratio is shown below:

The Margin of safety ratio is

= (Actual sales unit - break even sales unit) ÷ (Actual sale unit)

= (80,000 units - 44,000 units) ÷ (80,000 units)

= 36,000 units ÷ 80,000 units

= 45%

Hence, the margin of safety ratio is 45%

We simply applied the above formula so that the correct value could come

And, the same is to be considered

On 1 January, 2015, Hikers Inc., a U.S.-based company, borrowed £200,000 on a two-year note at a per annum interest of 4.5%. The spot rate on this day was $1.65 per pound. The spot rate on 31 December, 2015, was $1.64 per pound. The journal entries to account for this foreign currency borrowing will include:______

Answers

Answer:

Debit to Interest expenses for $14,760 on December 31, 2015

Explanation:

At the end of December 2014, the accrued interest is to be accounted based on exchange rate prevailing on that date.

The Journal entry would be as follows:

Account Title                  Debit       Credit

Interest expenses        $14,760

Interest payable                             $14,760

(£200,000*4.5%*$1.64 per pounds)

The manufacturing process used to make a wide variety of highly customized products typically in small quantities as small as one is a:_____

Answers

Answer:

"Job Shop" would be the appropriate solution.

Explanation:

A workshop seems to be a small enterprise or organization that makes unique items within one person at the same time. It is a production unit that deals in tailor-made including custom-built components in limited amounts. Under that same production or manufacturing economy, a large number of products are manufactured with smaller quantities requiring a remarkable setup as well as production measures.


Which of the following items are normally classified as current liabilities for a company that has a one-year operating cycle? (You may
select more than one answer. Single click the box with the question mark to produce a check mark for a correct answer and
double click the box with the question mark to empty the box for a wrong answer. Any boxes left with a question mark will be
automatically graded as incorrect.)
Portion of long-term note due in 10 months
Note payable maturing in 2 years.
Note payable due in 18 months.
Accounts payable due in 11 months.
FICA taxes payable.
Salaries payable.

Answers

Answer:

Portion of long-term note due in 10 months Accounts payable due in 11 months. FICA taxes payable. Salaries payable.

Explanation:

Current Liabilities are those that are to be paid within the operating cycle of a company which in this case is one year.

The current liabilities will therefore be any liabilities maturing or to be paid in a year. That includes the portion of a long term note due in 10 months, accounts payable due in 11 months and FICA taxes and Salaries payable as these should not pass a year to be paid either.

Suppose a campus restaurant increases the number of workers it hires from 2 workers per day to 12 workers per day. As a result, it
total revenue increases from $90 per day to $600 per day.

Assuming that each worker is equally productive, whats the marginal revenue product per day of each additional worker?

Assuming the restaurant is using its resources in a profit-maximizing way, and that each worker works 5 days each week, whats is the current weekly wage rate in the labor market?

Answers

Answer:

It will increase 12 workers per day and increase exponentially with 2 workers. It will also increase by $510 every day.  The restaurant will gain more profit if each worker continues to keep their current weekly wage rate.

Explanation:

a. The marginal revenue product per day of each additional worker is $51 per day.

b. The current weekly wage rate in the labor market is $255.

a. Marginal revenue product per day

Using this formula

Marginal revenue product=Incremental revenue/Incremental workers

Let plug in the formula

Marginal revenue product=($600-$90)/(12-2)

Marginal revenue product=$510/10

Marginal revenue product=$51 per day

b. Current weekly wage rate

Weekly wage rate=$51×5 days

Weekly wage rate=$255

Inconclusion the marginal revenue product per day of each additional worker is $51 per day and the current weekly wage rate in the labor market is $255.

Learn more here:

https://brainly.com/question/19756259

West Company estimates that overhead costs for the next year will be $3,800,000 for indirect labor and $970,000 for factory utilities. The company uses machine hours as its overhead allocation base. If 106,000 machine hours are planned for this next year, what is the company's plantwide overhead rate?

Answers

Answer: $45 per machine hour

Explanation:

Company uses machine hours as its overhead allocation base and there were 106,000 machine hours planned.

The overheads are $3,800,000 for indirect labor and $970,000 for factory utilities.

The rate will therefore be;

= Total Overhead / Machine hours

= (3,800,000 + 970,000) / 106,000

= $45 per machine hour

Determine the market price of a $485,000, 10-year, 8% (pays interest semiannually) bond issue sold to yield an effective rate of 10%.

Answers

Answer:

Bond Price​= $424,588.28

Explanation:

Giving the following information:

Face value= $485,000

Number of periods= 10*2= 20

Interest rate= 0.08/2= 0.04

YTM= 0.1/2= 0.05

To calculate the price of the bond, we need to use the following formula:

Bond Price​= cupon*{[1 - (1+i)^-n] / i} + [face value/(1+i)^n]

Bond Price​= 19,400*{[1 - (1.05^-20)] / 0.05} + [485,000/1.05^20)

Bond Price​= 241,766.88 + 182,791.4

Bond Price​= $424,588.28

..............................

Answers

.............................. .......... ..........
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